Fun Fact Friday presents: Daniel Day-Lewis, “My Left Foot”, And A Trailblazing Marketing Campaign

This week’s Fun Fact:

While Daniel Day-Lewis may be more recently known for his Academy Award-winning roles in Steven Spielberg’s Lincoln (2012) and Paul Thomas Anderson’s There Will Be Blood, (2007) his first Academy Award was earned with his performance in Jim Sheridan’s My Left Foot: The Story of Christy Brown (1989). Day-Lewis portrayed Brown (a writer and artist with cerebral palsy) as an adult. One intriguing aspect of this film is how it was marketed for people with disabilities. For instance, EIN SOF Communications, Inc. employed a “direct mail campaign” that focused on releasing material that encouraged people to see the film. This included “reviews by Disability Studies scholars” and “a ton of feature stories that brought the film vastly more media attention than it would have otherwise received” (Riley II 78). EIN SOF was also able to persuade Miramax to “[pull] the film from exhibitors if their theatre was not wheelchair accessible,” after hearing from disability rights groups following their examination of local venues (“Miramax”). Today, EIN SOF is described as a “leading disability strategic marketing, accessible events and employment strategies woman-owned small business” (“Team”).

Jonathan Bartholomy, RAFF Chicago Planning Committee Member

RAFF Chicago runs from October 4-8, 2017. Follow us on Twitter and Facebook!!!

If you would like to get involved with RAFF Chicago please contact us at (773) 203-5039 or email Matt Lauterbach at matt@reelabilitieschicago.org

Works Cited

“Miramax – My Left Foot.” einsofcommunications, www.einsofcommunications.com/success-stories/miramax-left-foot/. Accessed 21 June 2017.

Riley II, Charles A. Disability and Business: Best Practices and Strategies For Inclusion.

Hanover: University Press of New England, 2006.

“Team.” einsofcommunications, www. http://einsofcommunications.com/about/team/.

Accessed 21 June 2017.

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